A complete redesign audit aligned to Buddle's new brand system — covering colour translation, page restructure, section-by-section fixes, and copy direction for a minimal, high-converting brochure site.
The new brand guide has been reviewed in full. Here's exactly how the current site's visual language needs to change — mapped token by token.
The brand guide states Amber Gold (#FFB830) is for specific brand moments — not for everyday use. The current site uses a similar yellow colour in almost every section. On the redesign: Amber is used for the orange dot in the logo, badge accents, and single emphasis moments only. It should NOT appear in hero copy, backgrounds, or decorative elements repeatedly across the page.
The current homepage has 11 distinct sections — many competing for attention, several duplicated, and the most important conversion triggers buried at the bottom. The new structure follows a brochure site logic: Authority → Problem → Solution → Proof → Action.
Each finding includes the current problem, the new brand alignment issue, and the specific redesign action required. Click any row to expand.
The new brand direction is clean, direct, and authoritative. The current copy is enthusiastic but verbose. Here's the rewrite direction for every key section — not word-for-word rewrites, but clear direction on tone, length, and structure.
Ranked by impact on visual quality, brand alignment, and conversion. Phase 1 must be complete before any page goes live.
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